Invite Only Rollouts – Why Google is Brilliant

You really have to hand it to Google and their brilliance in creating a buzz. Of course it takes a company of their stature to get people all worked up about not being allowed to try a new service. If I were to create a new app and require users to be invited, I would expect that nobody would care or want to use the application. When Google uses this tactic, they get a million people fiending for the chance to try out their new service (i.e. Google Wave) I must admit that I am one of these people. I was sent an invite over a day ago by a Google employee and it has still not arrived. My hat is off to you Google, even if the service turns out to be a flop, you still know how to whip the internet into a frenzy!